Trinity Life Sciences and Havas Health & You, A New Strategic Partnership
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Trinity Life Sciences and Havas Health & You, A New Strategic Partnership

INTRODUCTION
Today, Trinity Life Sciences and Havas Health & You (HHY&Y), the world’s largest global health and wellness network and part of Havas Group, a Vivendi (VIV) business, announced a strategic partnership that will allow both companies to provide comprehensive end-to-end commercial solutions to the life sciences industry.
Trinity Life Sciences is a global leader in life sciences solutions. Havas Health & You (HHY&Y) is the world’s largest global health and wellness network. In accordance with the terms of the collaboration, Havas Health & You will make a minority investment in Trinity.
“Contemporary technology is helping to drive tremendous advancements in health, and although this brings along new problems, our alliance allows us to better address the industry’s demands,”
“In order to keep up with the fast-paced and ever-changing nature of the life sciences business, we need to adopt a more holistic perspective in order to work more efficiently and more quickly. According to Donna Murphy, Global CEO of Havas Creative Group and Havas Health & You, “the merger of Trinity and Havas Health & You gives really best in class experience and capabilities across all phases of the pre-commercial and commercial lifecycle.”
“Contemporary technology is helping to drive tremendous advancements in health, and although this brings along new problems, our alliance allows us to better address the industry’s demands,”
“As soon as we began having discussions regarding the possibility of forming a relationship, it became abundantly evident that Trinity and Havas Health & You shared goals that were completely congruent with one another. “Both organizations are aware that every action has the potential to touch a life, and the knowledge of this is what motivates us to get out of bed in the morning,” said David Fitzhenry, Chief Executive Officer of Trinity Life Sciences.

It will be a game-changer for the industry if we add sophisticated data, insights, and analytics to the branding and marketing initiatives that we run for our collective life science customers. Our primary emphasis will be on addressing important aspects of omnichannel retailing, such as the launch, the customer experience, and the implementation of new technology.
The cooperation between Trinity and Havas is the most recent in a series of strategic initiatives made by Trinity. During the course of the previous year, Trinity completed the acquisition of D Cube Analytics, a supplier of data science and analytics, and established a relationship with Bain & Company. The inclusion of HH&Y contributes to the expansion of an already exceptional product, elevating it to the position of best in class.
According to Matt Jennings, Operating Partner of Kohlberg & Co. and Chairman of Trinity Life Sciences, “The relationship is a strategic step for both Trinity and Havas and will assist to change how brands are formed for life sciences firms.” Havas is a French advertising agency. “Customers will see products that handle new product planning initiatives with earlier stage strategic brand messaging. In addition, marketing campaigns that are driven more directly by objective data and analytics will be made available to customers.”
1. About Havas Health & You
Havas Life, Health4Brands (H4B), Lynx, Red Havas, and Havas Health Plus are all health and communications networks that are completely owned by Havas. Havas Health & You brings together these totally owned networks together with the consumer health companies and practices of Havas Creative Group.

The strategy of the network is based on the concept of Human Purpose, and it has the talent, tenacity, and technology that are necessary for health organizations, brands, and individuals to survive in the modern world. Visit www.HavasHealthandYou.com for more details and information.
2. About Trinity Life Sciences
Trinity Life Sciences is a reliable strategic commercialization partner that offers solutions for the life sciences industry that are supported by evidence. Trinity is dedicated to changing the commercial model by offering high levels of service, sophisticated tools, and data-driven insights. With 25 years of industry expertise, Trinity has what it takes to make this happen.

The portfolio of goods and solutions offered by Trinity includes solutions that are at the forefront of benchmarking in their field and are driven by TGaS Advisors. Visit trinitylifesciences.com to read more about how Trinity is advancing evidence-based practice in the life sciences and improving the field as a whole.
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