What is the One Thing Common in Cars and MedTech?
What is the One Thing Common in Cars and MedTech? One Thing Common in Cars and MedTech is changing for the MedTech industry. They are shifting their marketing strategy away from primarily targeting healthcare professionals (HCPs) and toward a more consumer-centric one. You may assume that automobiles and medical equipment are about as different as it gets, but having worked in the auto industry before, I can tell you that there are some fascinating connections in terms of marketing. It used to be the case, for instance, that automakers could only advertise to broad demographics of buyers. They expected dealers to conduct one-on-one discussions with customers about the merits of different car models and help them make informed decisions. Similarly, until recently, the One Thing Common in Cars and MedTech and its customers was restricted. They have relied on HCPs, who have greater in-depth knowledge of patients, to inform patients about goods, and have gained insights about p...